
OUR APPROACH
to validating startups
We focus on 10 key areas we believe correlate with success for B4T companies.
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Relationships: Businesses are built based on genuine relationships built on trust. Trust is built over-time through serving, listening, and demonstrating reliability and results.
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Team: We believe entrepreneurs are most successful when they have co-founders that carry the burden of the business with them.
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Validated Problem (pain): Ideation starts with a hypothesis about a problem and pain that customers are living with. Sustainable businesses solve real problems.
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Customer Development: Problems and pain must be validated by real customers. We want to see 20 customer interviews that validate the pain.
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MVP Feedback: Getting feedback on a potential solution to the problem with minimal cost and effort invested is critical to not waste time and built the product or service your customers want to buy.
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Revenue Stream: How can you sustainably build your product or service and make money while doing it? How can you demonstrate early revenue as proof of providing real value?
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Funding & Sustainability: Beyond startup capital, what is your businesses path to being self-sustaining and profitable (including being debt free)?
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Cultural Relevance: Understanding and honoring the culture we’re entering is key to discovering and creating relevant value for the people.
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Job Creation: What jobs are you creating and how can your business help develop skills in the workforce that are needed for those jobs?
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Honoring God: How is every part of your business, values and behaviors honoring God and aligning to the timeless business principles found in His Scripture.